Last updated: 09.10.2023
This Privacy Policy describes how My Store (the "Site", "we", "us", or "our") collects, uses,
and discloses your personal information when you visit, use our services, or make a
purchase easypeasylife.eu (the "Site") or otherwise communicate with us (collectively, the
"Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of
the Services, whether you are a customer, website visitor, or another individual whose
information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you
agree to the collection, use, and disclosure of your information as described in this Privacy
Policy. If you do not agree to this Privacy Policy, please do not use or access any of the
Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our
practices or for other operational, legal, or regulatory reasons. We will post the revised
Privacy Policy on the Site, update the "Last updated" date and take any other steps
required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal
information about you from a variety of sources, as set out below. The information that we
collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you
to communicate with you, provide the Services, comply with any applicable legal
obligations, enforce any applicable terms of service, and to protect or defend the Services,
our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with
our Site and use our Services. When we use the term "personal information", we are
referring to information that identifies, relates to, describes or can be associated with you.
The following sections describe the categories and specific types of personal information
we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
Basic contact details including your name, address, phone number, email.
Order information including your name, billing address, shipping address, payment
confirmation, email address, phone number.
Account information including your username, password, security questions.
Shopping information including the items you view, put in your cart or add to your wishlist.
Customer support information including the information you choose to include in
communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain
information about yourself. You may elect not to provide this information, but doing so may
prevent you from using or accessing these features.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services
("Usage Data"). To do this, we may use cookies, pixels and similar technologies
("Cookies"). Usage Data may include information about how you access and use our Site
and your account, including device information, browser information, information about
your network connection, your IP address and other information regarding your interaction
with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and
service providers who may collect information on our behalf, such as:
Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or
debit card information, billing address) to process your payment in order to fulfill your
orders and provide you with products or services you have requested, in order to perform
our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services
or advertisements, we, or third parties we work with, may automatically collect certain
information using online tracking technologies such as pixels, web beacons, software
developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy
Policy. We are not responsible or liable for the accuracy of the information provided to us
by third parties and are not responsible for any third party's policies or practices. For more
information, see the section below, Third Party Websites and Links.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with
the Services in order to perform our contract with you, including to process your payments,
fulfill your orders, to send notifications to you related to you account, purchases, returns,
exchanges or other transactions, to create, maintain and otherwise manage your account,
to arrange for shipping, facilitate any returns and exchanges and to enable you to post
reviews.
Marketing and Advertising. We use your personal information for marketing and
promotional purposes, such as to send marketing, advertising and promotional
communications by email, text message or postal mail, and to show you advertisements
for products or services. This may include using your personal information to better tailor
the Services and advertising on our Site and other websites.
Security and Fraud Prevention. We use your personal information to detect, investigate or
take action regarding possible fraudulent, illegal or malicious activity. If you choose to use
the Services and register an account, you are responsible for keeping your account
credentials safe. We highly recommend that you do not share your username, password,
or other access details with anyone else. If you believe your account has been
compromised, please contact us immediately.
Communicating with you. We use your personal information to provide you with customer
support and improve our Services. This is in our legitimate interests in order to be
responsive to you, to provide effective services to you, and to maintain our business
relationship with you.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for
legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With vendors or other third parties who perform services on our behalf (e.g., IT
management, payment processing, data analytics, customer support, cloud storage,
fulfillment and shipping).
With business and marketing partners, including Shopify, to provide services and advertise
to you. Our business and marketing partners will use your information in accordance with
their own privacy notices.
When you direct, request us or otherwise consent to our disclosure of certain information
to third parties, such as to ship you products or through your use of social media widgets
or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run
a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with
any applicable legal obligations (including to respond to subpoenas, search warrants and
similar requests), to enforce any applicable terms of service, and to protect or defend the
Services, our rights, and the rights of our users or others.
We have, in the past 12 months disclosed the following categories of personal information
and sensitive personal information (denoted by *) about users for the purposes set out
above in "How we Collect and Use your Personal Information" and "How we Disclose
Personal Information":
Category Categories of Recipients
Identifiers such as basic contact details and certain order and account information
Commercial information such as order information, shopping information and customer
support information
Internet or other similar network activity, such as Usage Data
Vendors and third parties who perform services on our behalf (such as Internet service
providers, payment processors, fulfillment partners, customer support partners and data
analytics providers)
Business and marketing partners
Affiliates
We do not use or disclose sensitive personal information for the purposes of inferring
characteristics about you.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If
you choose to submit user generated content to any public area of the Services, this
content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make
available to others, and cannot ensure that parties who have access to such information
will respect your privacy or keep it secure. We are not responsible for the privacy or
security of any information that you make publicly available, or for the accuracy, use or
misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties.
If you follow links to sites not affiliated or controlled by us, you should review their privacy
and security policies and other terms and conditions. We do not guarantee and are not
responsible for the privacy or security of such sites, including the accuracy, completeness,
or reliability of information found on these sites. Information you provide on public or semipublic venues, including information you share on third-party social networking platforms
may also be viewable by other users of the Services and/or users of those third-party
platforms without limitation as to its use by us or by a third party. Our inclusion of such
links does not, by itself, imply any endorsement of the content on such platforms or of their
owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any
personal information about children. If you are the parent or guardian of a child who has
provided us with their personal information, you may contact us using the contact details
set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we
“share” or “sell” (as those terms are defined in applicable law) personal information of
individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot
guarantee “perfect security.” In addition, any information you send to us may not be secure
while in transit. We recommend that you do not use unsecure channels to communicate
sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as
whether we need the information to maintain your account, to provide the Services, comply
with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in
relation to your personal information. However, these rights are not absolute, may apply
only in certain circumstances and, in certain cases, we may decline your request as
permitted by law.
Right to Access / Know. You may have a right to request access to personal information
that we hold about you, including details relating to the ways in which we use and share
your information.
Right to Delete. You may have a right to request that we delete personal information we
maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal
information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we
hold about you and to request that we transfer it to a third party, in certain circumstances
and with certain exceptions.
Restriction of Processing: You may have the right to ask us to stop or restrict our
processing of personal information.
Withdrawal of Consent: Where we rely on consent to process your personal information,
you may have the right to withdraw this consent.
Appeal: You may have a right to appeal our decision if we decline to process your request.
You can do so by replying directly to our denial.
Managing Communication Preferences: We may send you promotional emails, and you
may opt out of receiving these at any time by using the unsubscribe option displayed in our
emails to you. If you opt out, we may still send you non-promotional emails, such as those
about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using
the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to
collect information from you to verify your identity, such as your email address or account
information, before providing a substantive response to the request. In accordance with
applicable laws, You may designate an authorized agent to make requests on your behalf
to exercise your rights. Before accepting such a request from an agent, we will require that
the agent provide proof you have authorized them to act on your behalf, and we may need
you to verify your identity directly with us. We will respond to your request in a timely
manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us
using the contact details provided below. If you are not satisfied with our response to your
complaint, depending on where you live you may have the right to appeal our decision by
contacting us using the contact details set out below, or lodge your complaint with your
local data protection authority.
International Users
Please note that we may transfer, store and process your personal information outside the
country you live in, including the United States. Your personal information is also
processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer
mechanisms like the European Commission's Standard Contractual Clauses, or any
equivalent contracts issued by the relevant competent authority of the UK, as relevant,
unless the data transfer is to a country that has been determined to provide an adequate
level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you
would like to exercise any of the rights available to you, please contact email us at
info@medipoint.pro or contact us at Hristo Smirnenski 10, 5601 Plovdiv, Bulgaria.